Hi! I’m Ashley

I'm a Senior User Experience Specialist who made the pivot to UX after a long career in visual design. I’m passionate about understanding how users interact with brands and products. I seek to solve user problems through user testing and data analysis to inform creative and feasible solutions that work best for both the user and the business.

I'm also a former drama nerd, whose love of the stage has translated seamlessly to the skill of presenting work to colleagues and clients (and high level of participation in company sponsored talent shows and onboarding videos, as seen above).

“Ashley carefully considers how to frame information for clients in a way that's nuanced, accessible and easy to understand. She always impresses me with her ability to break down the details, ask questions no one else is thinking about and put it all in a format that helps us secure approvals and put clients' minds at ease.”

– 2022 Barefoot Awards Nomination for “Presents Well”

Overview

  • Versatile User Experience specialist with a background in visual design and storytelling

  • Thrives as both an independent problem solver and a collaborative team player

  • Passionate about providing creative solutions, particularly within challenging restrictions

  • Comfortable and skilled in front of any size crowd, either presenting work or moderating ideation sessions

Brand & Client Highlights

  • Worldpay (iQ Payment Processing)

  • Procter & Gamble (P&G Everyday, P&G Good Everyday, Orgullosa, My Black is Beautiful, Always Discreet, Tampax, Always, Pampers, Charmin, Puffs, Bounty)

  • Bayer (Bayer Crop Science, Bayer PLUS Rewards, DEKALB, Asgrow, Deltapine, Aspirin, Miralax, Claritin)

  • Mars (Nutro, Cesar, Temptations)

Skills

  • UX & UI Design

  • Communication

  • User Testing

  • Prototyping

  • Information Architecture

  • Creative Direction

  • Creative Writing

  • Visual Design

  • Presenting and Public Speaking

Tools

  • Experience design & prototype (XD, Sketch, Invision, Figma)

  • Adobe CC Design Suite

  • Live whiteboard (Miro)

  • Some motion design experience (After Effects, iMovie)

“Ashley regularly demonstrates an ability to zoom out and assess the larger experience impact of design decisions across the ecosystem as well as staying close to the intricate details of the design. This ability to operate with a dual perspective is rare, valuable, and ultimately contributes to superior outcomes.”

– Worldpay “Celebrate” Award from Max Borgeat

Experience

Worldpay, Senior Design & Usability Analyst
2024

Barefoot Proximity, Senior UX Specialist
2013-2023

Possible Worldwide, Designer
2010-2012

Red 212°, Web Designer
2007-2010

Education

University of Cincinnati, DAAP
Bachelor of Science in Design, Digital Design