Nutro Pet Food:
Exemplifying “Less is More”
As a brand, Nutro is committed to providing pets with essential nutrition, free from unnecessary filler.
As a brand website, the Nutro experience was stuffed with unnecessary filler.
Working closely with their development team, I provided Nutro with a standalone document outlining the various issues and solutions that would greatly improve the user experience.
the CHALLENGE
Enhance the user journey of the Nutro pet food discovery experience, making improvements while considering the limitations of the strict database-driven backend.
the SOLUTION
I conducted a comprehensive audit to identify underlying issues, and collaborated closely with their development team to deliver innovative UX solutions that were not only user-centric but also technically feasible within the constraints of the existing site structure.
the PROCESS
STEP-BY-STEP AUDIT
I brought fresh eyes to a user experience that the team had grown used to. Familiar experiences are comfortable ones. It’s easy to become complacent with sub-par user interactions when working on a brand site every day, knowing its limitations and the history of why each decision was made.
As I reviewed the elements of the navigation and the brand pages, I noted specific and actionable opportunities for improvements within the strict framework of the backend.
NAVIGATION AND ACCESSIBILITY
The product pages were only a part of the larger product discovery experience, particularly when navigation to the detail pages themselves proved to be difficult. I highlighted some of the issues with the top-level navigation experience, along with color contrast problems, and provided clear solutions to these problems.
RESULTS
The client was thrilled with this work, particularly that I had collaborated so closely with their development team to propose workable solutions within the complicated backend.
As some of these recommendations needed to be vetted through other teams on the client side, they were complimentary about the comprehensive document I provided, which effectively and clearly outlined the problems and proposed solutions as a standalone document. This work is still in development and final designs and results are not available.